The visible, clickable text of a link is called ‘anchor text’. Most websites show the anchor text in a different color than the surrounding text. In the early days of the Internet, anchor texts were always underlined (but this has changed). Anchor text usually gives the user relevant descriptive or contextual information about the content of the link’s destination. The anchor text may or may not be related to the actual text of the URL of the link.
For example, a hyperlink to the SEOFlx’s homepage might take this form:
The anchor text in this example is ‘SEOFlx’; the link, URL http://www.seoflx.com/ needed to locate the target page, displays on the web page as SEOFlx, contributing to clean, easy-to-read text.
Popular anchor text types:
There are different types of anchor texts that can be used to link to a website:
- Exact Match: An anchor that is used with a keyword that mirrors the page that is being linked to. Example: “search engine optimization” is an exact match anchor because it’s linking to a page about “search engine optimization”.
- Partial Match: An anchor that is used with a keyword and a variation that mirrors the page that is being linked to. Example: “different search engine optimization techniques” is a partial match anchor when it’s linking to a page about “search engine optimization”.
- Branded: An anchor that contain the company name (SEOFlx) or any website domain like https://en.wikipedia.org etc.
- Naked Link: A URL that is used as an anchor. “www.wikipedia.com” is a naked link anchor.
- Generic or Meaningless: A generic word or phrase that is used as the anchor. “Click here” is a generic anchor. Other variations may include “go here”, “visit this website”, or any call-to-action text.
- Images: Whenever an image is linked, Google or any search engines will use the “ALT” tag as the anchor text.
- Title links: links that contain the title of the linked page (How to analyze the links of any website while surfing the Internet). Most blogs use title links.
Which anchor texts are the best?
A good anchor text is relevant and useful. A good anchor text provides relevant information to the users like the anchor texts on wikipedia pages.
Try to get links that contain your focus keywords in the anchor text. Good anchor texts help both users and search engines to decide whether a link is worth visiting. Keep your links natural and relevant to get good results. If your website has many links from other sites that contain keywords that are related to a particular topic, it is much more likely that your website will get high rankings for these keywords.